Acquiring and retaining customers has become increasingly harder, but SMEs are turning the tide. Instead of primarily paying attention to gaining new business, the focus is on building long-term relationships with existing customers. To do so, you need to become a customer-centric organisation.
Is customer centricity just another buzzword? The customer has always been king, but is gaining power every day. With digitisation on the rise, customers demand excellent services - any place, any time. How can you meet their expectations and become a more customer-centric organisation?
What’s your company’s top priority? One thing’s for sure: product and processes are no longer the most important dynamics. Today, it’s not about what’s the most important thing - but who: your customers. And digital has a big role to play.
Having a meeting occur periodically has been a basic functionality for a while now. Copying a meeting to a random new time slot wasn’t. Until today!