Customer data management: how to build a customer database

A customer database helps you improve customer retention, increase revenue and increase the value of each customer. Read on to find out the ins and outs of customer data management.

Sales techniques: 5 highly effective modern sales methods

Old-school sales techniques don’t cut it anymore in today’s business. Customers are more educated than ever and have many options available to them. But most of all, they hate being sold to.

How to qualify leads with Teamleader

No business can truly blossom without proper lead qualification. However, Gleanster Research shows that 75% of leads aren’t suited for sales. If those leads do slip into your sales process, they will be hard to sell to or barely interested. We’re talking unenthusiastic phone calls, missed appointments and unanswered emails that just cost time and money.

Lead qualification: why it matters and how to sell to the right leads

Talking to the right leads is important to any business: time is limited, and it would be a shame to waste it on leads that will never pan out. It’s not about how many potential customers you talk to - but about reaching the right ones. The ones that convert, buy your products, and ultimately end up referring your business to other potential customers. And that’s where lead qualification comes in.

Infographic: 10 steps to make the most out of any conference

Robin Van Cleemput Robin Van Cleemput on 03-Nov-2017 10:04:00 in Sales & Marketing

Conferences, fairs & events such as WebSummit have massive value to companies. So how do you make the most out of them?

CRM software: essential to customer centricity

To improve customer relationships, businesses need three things: technology, people and processes. Here’s how CRM software will help.

Ticketing software for SMEs: how it helps your business

Ticketing software can help your SME provide excellent service, winning over the hearts and minds of your customers. Read on to find out how.  

Customer centricity for SMEs: how Halito! made it work

How can SMEs adopt a customer-centric approach? Halito!’s Customer Success Manager sat down with us to explain their approach and share a few useful tips.

Being a customer-centric organisation: what does it mean?

Acquiring and retaining customers has become increasingly harder, but SMEs are turning the tide. Instead of primarily paying attention to gaining new business, the focus is on building long-term relationships with existing customers. To do so, you need to become a customer-centric organisation.

Build better relationships in the Digital Age

Is customer centricity just another buzzword? The customer has always been king, but is gaining power every day. With digitisation on the rise, customers demand excellent services - any place, any time. How can you meet their expectations and become a more customer-centric organisation?