A customer database helps you improve customer retention, increase revenue and increase the value of each customer. Read on to find out the ins and outs of customer data management.
Old-school sales techniques don’t cut it anymore in today’s business. Customers are more educated than ever and have many options available to them. But most of all, they hate being sold to.
No business can truly blossom without proper lead qualification. However, Gleanster Research shows that 75% of leads aren’t suited for sales. If those leads do slip into your sales process, they will be hard to sell to or barely interested. We’re talking unenthusiastic phone calls, missed appointments and unanswered emails that just cost time and money.
Talking to the right leads is important to any business: time is limited, and it would be a shame to waste it on leads that will never pan out. It’s not about how many potential customers you talk to - but about reaching the right ones. The ones that convert, buy your products, and ultimately end up referring your business to other potential customers. And that’s where lead qualification comes in.
Conferences, fairs & events such as WebSummit have massive value to companies. So how do you make the most out of them?
Ticketing software can help your SME provide excellent service, winning over the hearts and minds of your customers. Read on to find out how.
How can SMEs adopt a customer-centric approach? Halito!’s Customer Success Manager sat down with us to explain their approach and share a few useful tips.
Acquiring and retaining customers has become increasingly harder, but SMEs are turning the tide. Instead of primarily paying attention to gaining new business, the focus is on building long-term relationships with existing customers. To do so, you need to become a customer-centric organisation.
Is customer centricity just another buzzword? The customer has always been king, but is gaining power every day. With digitisation on the rise, customers demand excellent services - any place, any time. How can you meet their expectations and become a more customer-centric organisation?