Email marketing is a great way to grow and promote your business and establish a relationship with (potential) customers. At the heart of email marketing lie two seemingly contradictory features: you'd like to email many people at once, but with messages that are as personalised as possible.
Teamleader headed out to SaaStr Annual in San Francisco, February 6-8: the largest SaaS event in the world. The result: a backpack filled with business and technology insights we can’t wait to share with you.
Teamleader headed out to SaaStr Annual in San Francisco, February 6-8: the largest SaaS event in the world. The result: a backpack filled with business and technology insights we can’t wait to share with you. First up: understanding the importance of ELTV.
The way in which consumers interact with businesses continues to evolve at lightning speed. In today’s digital era, keynote speaker Gerrie Smits believes businesses should focus on understanding their customer - above all else.
The way you sell to your customers is crucial, because it sets the standard for a potential long-term relationship. Using a customer-centric approach to selling makes the most out of every opportunity to get new customers on board. Here’s how.
Customer-centric selling is a key part of becoming a customer-centric organisation: your customer is at the forefront of everything you do. It boils down to making your customers successful and providing true added value.
As an SME, you want to maintain close relationships with those that matter most to your business - your customers - and keep them engaged. Customer segmentation is a great way to do this: it helps you communicate a meaningful message, and allows you to stay on top of every relationship.