Email marketing tools: how to use Mailchimp & Campaign Monitor?

Email marketing is a great way to grow and promote your business and establish a relationship with (potential) customers. At the heart of email marketing lie two seemingly contradictory features: you'd like to email many people at once, but with messages that are as personalised as possible.
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SaaStr 2018: Boost your sales efforts with these expert tips

Sofie De Beule Sofie De Beule on 19-Feb-2018 09:09:43 in Digitisation & Productivity

Teamleader headed out to SaaStr Annual in San Francisco, February 6-8: the largest SaaS event in the world. The result: a backpack filled with business and technology insights we can’t wait to share with you.
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SaaStr 2018: The role of a CFO

Teamleader headed out to SaaStr Annual in San Francisco, February 6-8: the largest SaaS event in the world. The result: a backpack filled with business and technology insights. We’re happy to share some things we learned with you!
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SaaStr 2018: 5 key takeaways

Teamleader headed out to SaaStr Annual in San Francisco, February 6-8: the largest SaaS event in the world. The result: a backpack filled with business and technology insights - and our Chief of Staff would like to share her main takeaways with you.
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SaaStr 2018: Measure the ROI of your employees with ELTV

Sofie De Beule Sofie De Beule on 13-Feb-2018 17:13:20 in Digitisation & Productivity

Teamleader headed out to SaaStr Annual in San Francisco, February 6-8: the largest SaaS event in the world. The result: a backpack filled with business and technology insights we can’t wait to share with you. First up: understanding the importance of ELTV.
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Infographic: understanding the digital consumer

How can SMEs embrace the digital consumer? Keynote speaker and digital strategist Gerrie Smits discusses facts, trends and the 'Flip' in this infographic. 
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Understanding the digital consumer: 6 key insights by Gerrie Smits

The way in which consumers interact with businesses continues to evolve at lightning speed. In today’s digital era, keynote speaker Gerrie Smits believes businesses should focus on understanding their customer - above all else.
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Customer-centric selling for SMEs: what does it mean?

The way you sell to your customers is crucial, because it sets the standard for a potential long-term relationship. Using a customer-centric approach to selling makes the most out of every opportunity to get new customers on board. Here’s how.
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Customer-centric selling by Jacco Vanderkooij: how small businesses can excel at sales

Customer-centric selling is a key part of becoming a customer-centric organisation: your customer is at the forefront of everything you do. It boils down to making your customers successful and providing true added value.
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Customer segmentation: why it matters to SMEs

As an SME, you want to maintain close relationships with those that matter most to your business - your customers - and keep them engaged. Customer segmentation is a great way to do this: it helps you communicate a meaningful message, and allows you to stay on top of every relationship.
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