CRM software: essential to customer centricity

To improve customer relationships, businesses need three things: technology, people and processes. Here’s how CRM software will help.

Ticketing software for SMEs: how it helps your business

Ticketing software can help your SME provide excellent service, winning over the hearts and minds of your customers. Read on to find out how.  

Infographic: understanding the digital consumer

How can SMEs embrace the digital consumer? Keynote speaker and digital strategist Gerrie Smits discusses facts, trends and the 'Flip' in this infographic. 

Understanding the digital consumer: 6 key insights by Gerrie Smits

The way in which consumers interact with businesses continues to evolve at lightning speed. In today’s digital era, keynote speaker Gerrie Smits believes businesses should focus on understanding their customer - above all else.

Being a customer-centric organisation: what does it mean?

Acquiring and retaining customers has become increasingly harder, but SMEs are turning the tide. Instead of primarily paying attention to gaining new business, the focus is on building long-term relationships with existing customers. To do so, you need to become a customer-centric organisation.

Build better relationships in the Digital Age

Is customer centricity just another buzzword? The customer has always been king, but is gaining power every day. With digitisation on the rise, customers demand excellent services - any place, any time. How can you meet their expectations and become a more customer-centric organisation?

Customer-centric business for SMEs: digital customer experience

What’s your company’s top priority? One thing’s for sure: product and processes are no longer the most important dynamics. Today, it’s not about what’s the most important thing - but who: your customers. And digital has a big role to play.

Customer-centric selling for SMEs: what does it mean?

The way you sell to your customers is crucial, because it sets the standard for a potential long-term relationship. Using a customer-centric approach to selling makes the most out of every opportunity to get new customers on board. Here’s how.

Measuring customer satisfaction: which methods should you use?

How happy are your customers? If you know that 91% of unhappy customers will likely never buy from your business again, customer satisfaction becomes a key metric to track. Even if your customers seem satisfied, do you know why they love your company? Use the right methods to measure customer satisfaction and figure it out.

Converting clients 101: Going in for the kill

Cedric Auman Cedric Auman on 13-Oct-2016 14:13:22 in Build better relationships

Closing a customer is kind of like going in for the kill - without the violence of course. So how can you make sure all your efforts in closing a sale don’t go to waste?