Understanding the digital consumer: 6 key insights by Gerrie Smits

The way in which consumers interact with businesses continues to evolve at lightning speed. In today’s digital era, keynote speaker Gerrie Smits believes businesses should focus on understanding their customer - above all else.

Being a customer-centric organisation: what does it mean?

Acquiring and retaining customers has become increasingly harder, but SMEs are turning the tide. Instead of primarily paying attention to gaining new business, the focus is on building long-term relationships with existing customers. To do so, you need to become a customer-centric organisation.

Build better relationships in the Digital Age

Is customer centricity just another buzzword? The customer has always been king, but is gaining power every day. With digitisation on the rise, customers demand excellent services - any place, any time. How can you meet their expectations and become a more customer-centric organisation?

Customer-centric business for SMEs: digital customer experience

What’s your company’s top priority? One thing’s for sure: product and processes are no longer the most important dynamics. Today, it’s not about what’s the most important thing - but who: your customers. And digital has a big role to play.

Customer-centric selling for SMEs: what does it mean?

The way you sell to your customers is crucial, because it sets the standard for a potential long-term relationship. Using a customer-centric approach to selling makes the most out of every opportunity to get new customers on board. Here’s how.

Customer-centric selling by Jacco Vanderkooij: how small businesses can excel at sales

Customer-centric selling is a key part of becoming a customer-centric organisation: your customer is at the forefront of everything you do. It boils down to making your customers successful and providing true added value.

Customer segmentation: why it matters to SMEs

As an SME, you want to maintain close relationships with those that matter most to your business - your customers - and keep them engaged. Customer segmentation is a great way to do this: it helps you communicate a meaningful message, and allows you to stay on top of every relationship.

Aardman: "Teamleader offered exactly the features we needed to improve our sales process."

Teamleader helps Aardman get a better grip on their sales process. Keep reading to learn more about their story. 

Time management tools for SMEs: discover the Eisenhower matrix

There are only so many rules or tips you can actively take into account to really master time management. For SMEs, the Eisenhower matrix might be one of the best: it helps you divide and conquer, and safeguard your time.

Measuring customer satisfaction: which methods should you use?

How happy are your customers? If you know that 91% of unhappy customers will likely never buy from your business again, customer satisfaction becomes a key metric to track. Even if your customers seem satisfied, do you know why they love your company? Use the right methods to measure customer satisfaction and figure it out.