Is customer centricity just another buzzword? The customer has always been king, but is gaining power every day. With digitisation on the rise, customers demand excellent services - any place, any time. How can you meet their expectations and become a more customer-centric organisation?
What’s your company’s top priority? One thing’s for sure: product and processes are no longer the most important dynamics. Today, it’s not about what’s the most important thing - but who: your customers. And digital has a big role to play.
The way you sell to your customers is crucial, because it sets the standard for a potential long-term relationship. Using a customer-centric approach to selling makes the most out of every opportunity to get new customers on board. Here’s how.
Customer-centric selling is a key part of becoming a customer-centric organisation: your customer is at the forefront of everything you do. It boils down to making your customers successful and providing true added value.
As an SME, you want to maintain close relationships with those that matter most to your business - your customers - and keep them engaged. Customer segmentation is a great way to do this: it helps you communicate a meaningful message, and allows you to stay on top of every relationship.
Teamleader helps Aardman get a better grip on their sales process. Keep reading to learn more about their story.
There are only so many rules or tips you can actively take into account to really master time management. For SMEs, the Eisenhower matrix might be one of the best: it helps you divide and conquer, and safeguard your time.
How happy are your customers? If you know that 91% of unhappy customers will likely never buy from your business again, customer satisfaction becomes a key metric to track. Even if your customers seem satisfied, do you know why they love your company? Use the right methods to measure customer satisfaction and figure it out.
Every project manager needs to find a balance between finishing projects on time, staying within budget, and avoiding quality loss. In the construction industry, it’s even more complex. A lot of different parties are involved, projects are planned on the long term and a lot of tasks are codependent.
In the creative industry, the pressure’s always on to deliver cool projects to wow customers. It’s often tough to keep a cool head and deliver successful projects from A to Z, every project at a time. That’s why you need to have a few essentials in place to get from cool idea to ready-to-ship without any significant bumps along the way.