Teamleader Blog Article

Optimize your lead management in 3 simple steps

Robin Van Cleemput Robin Van Cleemput on 26-Apr-2015 10:06:00 in Digitisation & Productivity

Optimize your lead management in 3 simple steps

The road to more sales and growth is not just paved with expensive marketing. Optimizing your lead management is just as important - but not necessarily complex!

Inhibited growth?

You have a good product, a motivated team and smart marketeers. And still your sales are not moving forward. Should you go for more marketing? Not necessarily!

The problem is usually something else: too few leads are converted into clients.

Do you recognize this? Probably. In a report of Holger Schulze, 40% of marketeers have said that converting leads into clients is their biggest challenge.

The solution: setting up a system using the right technology.

Done through pure guesswork!

There is not a single successful company that does things off the cuff. A systematic approach, on the other hand, pays off quickly. This is also true for lead management.

Therefore, ask yourself the following questions:

Is there a procedure for my incoming leads?
Are my leads registered?
Are they reporting about my leads?

If you answer No to 1 or more of these questions, your company will benefit through smarter lead management.

You optimize your lead management in 3 stages:

1. Create a lead procedure
2. Register your leads
3. Analyze your leads

We wrote a free E-book to show you the ropes:

Download the ebook

Benefit from it and feel free to share it with your friends, followers and colleagues.

Good luck!