![[Video] Customer-centric selling with Jacco Van der Kooij](https://blog.teamleader.eu/hs-fs/hubfs/1.%20int/en/images/headers/Blog4_CustomerCentricSelling_Video.jpg?width=861&name=Blog4_CustomerCentricSelling_Video.jpg)
A quick overview of some things you will learn:
- Why do people buy from your company?
- What does customer-centric selling mean for small businesses?
- What should a good salesman do?
- How can you adjust your selling methodology to how customers are buying?
- What can you do to improve your personalisation tactics?