Email should be one of your most important marketing channels. Why? Because email marketing is affordable, offers big returns - up to 4300% according to the Digital Marketing Institute - and helps you reach a large audience. But how do you create a sustainable email marketing strategy? Find out here.
Email marketing is a great way to grow and promote your business and establish a relationship with (potential) customers. At the heart of email marketing lie two seemingly contradictory features: you'd like to email many people at once, but with messages that are as personalised as possible.