Maxim Baeten - Email Marketing Expert

Maxim Baeten - Email Marketing Expert
Maxim boast a few years of tech startup experience in which email marketing was the very foundation of lead generation. He's a numbers guy and has a knack for marketing technology, analytics and CRM. Enthralled to gain more insights from the buyer's journey, he makes sure the right message gets delivered to the right audience at the right moment. As he's always making sure emails have the right subject line and call-to-action, he's the right guy to take any marketing automation programme to the next level.

Recent posts

Why you need to invest in email marketing

Email marketing: do or don’t? In this blog, we’ll share with you what email marketing is about and highlight five reasons why it’s a must-have in every small business’ marketing strategy.

Creating an email marketing strategy: 9 steps to email success

Email should be one of your most important marketing channels. Why? Because email marketing is affordable, offers big returns - up to 4300% according to the Digital Marketing Institute - and helps you reach a large audience. But how do you create a sustainable email marketing strategy? Find out here.

Email marketing tools: how to use Mailchimp & Campaign Monitor?

Email marketing is a great way to grow and promote your business and establish a relationship with (potential) customers. At the heart of email marketing lie two seemingly contradictory features: you'd like to email many people at once, but with messages that are as personalised as possible.