As a seasoned sales expert, Jacco Vanderkooij is the man to talk to when it comes to building and scaling your sales process. We organised a deep dive session to learn from the man behind "Winning by Design".
The way you sell to your customers is crucial, because it sets the standard for a potential long-term relationship. Using a customer-centric approach to selling makes the most out of every opportunity to get new customers on board. Here’s how.
Customer-centric selling is a key part of becoming a customer-centric organisation: your customer is at the forefront of everything you do. It boils down to making your customers successful and providing true added value.