As an SME, you want to maintain close relationships with those that matter most to your business - your customers - and keep them engaged. Customer segmentation is a great way to do this: it helps you communicate a meaningful message, and allows you to stay on top of every relationship.
How happy are your customers? If you know that 91% of unhappy customers will likely never buy from your business again, customer satisfaction becomes a key metric to track. Even if your customers seem satisfied, do you know why they love your company? Use the right methods to measure customer satisfaction and figure it out.
Woodworker Jef Schrauwen was one of Teamleader's early adopters, and has gained more overview and control over his business because of it. Read the full story here.