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Visiting Confiserie Larmuseau: "You keep discovering new functions, the possibilities seem endless."

Confiserie Larmuseau in Ghent recently made the news with its snowballs, a unique regional product made of pure, dark chocolate, butter and icing sugar. Larmuseau has been an authentic family-owned company for more than 100 years. Student-entrepreneur Tanguy Serraes may not strictly be a Larmuseau, but as the representative of the fourth generation, he has great ambitions: to steer the company into the 21st century, straight into international waters, in fact.

With that goal in mind, Tanguy soon ended up at Teamleader. "When I took over the business in 2013, we had nothing. No invoicing program, no contact management system, not to mention monitoring capabilities or graphs. There was an Excel file. With a list of 15 customers (laughs)." A real nightmare for a marketing student. "Anyhow, I am not a fan of administrative red tape. Once I got on the Teamleader site, I was immediately offered assistance—simply fantastic!"

Inspiring partners

The Teamleader team rang a bell with Tanguy. "As a young student, I had read articles about them, back when they, too, were still student-entrepreneurs. They really did inspire me." The system also inspired Confiserie Larmuseau: "The ease-of-use became clear to me right from the demo version, certainly with the well-organized lay-out. Everything is exactly where you'd expect it. Really great that we constantly receive updates, too. And they respond very quickly, and yet informally, to feedback." Tanguy is already seeing results. "When it comes to administration, Teamleader means enormous time-savings; you can generate reports with just a few clicks. We keep close tabs on our contacts, from person to company."

Father Serraes also uses Teamleader: "He is my sounding board; we communicate constantly with each other via the system. Each week we hold a meeting, and before the meeting we input the most important points into the system. These points are then sometimes modified." As a starting Business Manager, Tanguy is often on the road. "That's why I was so happy about the 'Feature Friday' section in the Teamleader Blog. Every edition highlights new functions. So, for example, from now on, I can adjust my mileage allowance myself, and we'll see how many kilometers are driven every month. A real improvement. I follow the Teamleader Blog closely—it keeps me discovering new things, features I wouldn't think of myself."


Tanguy has the same kind of appreciation for Teamleader events, such as 'Customer-oriented Business'. "It gives me a positive feeling; I come away with the information I need. For me, the capital injection that Teamleader received recently is proof that a great deal of people believe in Teamleader. Nice, because that means we, too, will progress more rapidly." In other words, a win-win situation for both parties. "Other student-entrepreneurs often ask about my experience with Teamleader. I tell them all about it with a smile. I like to compare the system with my iPhone, which also offers so many possibilities."

And what does the future hold for Tanguy and his confectionery? "I work with two packers but handle production myself. At the same time, I would like to devote more time to directing the creative communication. So, next year we would like to hire a secretary. He or she will embrace Teamleader, and vice versa (laughs)."

About the author

Robin Van Cleemput

Writing something about a copywriter, always tricky… If it’s bad, he’ll hate you for it. If it’s good, he’ll hate you for it because he didn’t write it himself. Although Robin isn’t quite the hateful type, on the contrary. His sharp pen makes sure you are engulfed with – hopefully positive - words our customers have to say about us. He can turn a shopping list into a genuine page turner!