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Optimize your lead management in 3 simple steps

The road to more sales and growth is not just paved with expensive marketing. Optimizing your lead management is just as important - but not necessarily complex!

Inhibited growth?

You have a good product, a motivated team and smart marketeers. And still your sales are not moving forward. Should you go for more marketing? Not necessarily!

The problem is usually something else: too few leads are converted into clients.

Do you recognize this? Probably. In a report of Holger Schulze, 40% of marketeers have said that converting leads into clients is their biggest challenge.

The solution: setting up a system using the right technology.

Done through pure guesswork!

There is not a single successful company that does things off the cuff. A systematic approach, on the other hand, pays off quickly. This is also true for lead management.

Therefore, ask yourself the following questions:

Is there a procedure for my incoming leads?
Are my leads registered?
Are they reporting about my leads?

If you answer No to 1 or more of these questions, your company will benefit through smarter lead management.

You optimize your lead management in 3 stages:

1. Create a lead procedure
2. Register your leads
3. Analyze your leads

We wrote a free E-book to show you the ropes:

Download the ebook

Benefit from it and feel free to share it with your friends, followers and colleagues.

Good luck!

About the author

Robin Van Cleemput

Writing something about a copywriter, always tricky… If it’s bad, he’ll hate you for it. If it’s good, he’ll hate you for it because he didn’t write it himself. Although Robin isn’t quite the hateful type, on the contrary. His sharp pen makes sure you are engulfed with – hopefully positive - words our customers have to say about us. He can turn a shopping list into a genuine page turner!

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